A TV advert by Iceland urging an “orangutan-friendly” Christmas has been banned for being too political.
The frozen food giant is campaigning against the use of palm oil in the production of food and cosmetics, which is driving rainforest destruction.
In its 90-second cartoon, a baby orangutan shows a girl a digger ripping up trees, saying: “There’s a human in my forest and I don’t know what to do. He took away my mother and I’m scared he’ll take me too.”
The short, called Rang-Tan, ends with: “Dedicated to the 25 orangutans we lose every day.”
Watchdog Clearcast, which assesses ads against the Broadcast Code of Advertising Practice, was “concerned it doesn’t comply with the political rules”.
Iceland will remove palm oil from all own-label food by the end of this year and has already taken it out of lines including mince pies. Boss Richard Walker said: “The culmination of our palm oil project is offering the choice of an orangutan-friendly Christmas. We wanted to reflect this.”
Iceland will instead post the cartoon advert on YouTube today.
- Waitrose is launching six comedy ads showing people desperate to start enjoying festivities.
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