David Beckham steps down from being the face of Haig Club Whisky after it was revealed he’s ‘set to launch his own drinks brand’
He’s been the face of Haig Club scotch whisky for the last nine years, advertising the alcoholic drink in a slew of promotional campaigns.
But now, David Beckham’s partnership with the booze brand is officially over, with all of the social media profiles set to inactive.
David signed a mega-money deal with the drinks company in 2014 but is now seeking to venture out into his own range of drinks.
A source told The Sun: ‘Haig confirmed that David wouldn’t be renewing his contract with them earlier this year.
‘It is now officially over and Haig is on the lookout for someone new.’
Career: He’s been the face of Haig Club scotch whisky for the last nine years, advertising the alcoholic drink in a slew of promotional campaigns
‘Given David’s expertise in this area, it won’t be long until he’s cutting his teeth on a new drinks venture.’
He often appears front and centre of Haig Club ad campaigns and doesn’t shy away from events and public appearances to plug the whisky, which he helped launch.
Despite being an ambassador for the brand, David has shared in the past that he isn’t a ‘big drinker’ and often enjoys a healthy lifestyle.
While he has reportedly gained significant profit from endorsing Haig Club, David could be set for new limits if he does go down the road of his own alcohol brand.
Ryan Reynolds became a co-owner of Aviation Gin alongside Davos Brands back in 2018, which led to a massive payout when the brand was sold in 2020 to Diageo – most likely earning the actor upwards of $100 million.
While George Clooney co-founded Casamigos Tequila in 2013, before it was also sold to the drinks giant four years later for $1Billion.
Kylie Minogue is also reported to take in a whopping £9.3million from her highly-successful and self-titled wine brand.
In 2014, David launched his own company DB Ventures – which handles his multiple sporting and fashion endorsements.
Gutted: But now, David Beckham’s partnership with the booze brand is officially over, with all of the social media profiles set to inactive
In the bank: With a reported net worth of $450 million (£370 million), he’s thought to bring in a hefty sum each year with brand partnerships and his own ventures
With a reported net worth of $450 million (£370 million), he’s thought to bring in a hefty sum each year with brand partnerships and his own ventures.
But last year, he sold 55% the company to Authentic Brands, the owner of Juicy Couture, for around £200 million.
At the time, it was reported that the deal would help him to crack into the US with his financial ventures.
It comes after it emerged Meghan Markle may have sidelined her friendship with the couple, following a suspicion they may have leaked stories about the Sussexes.
David and Victoria Beckham were guests at her wedding to Prince Harry at Windsor in 2018. However, their friendship seems to have died.
Reciprocally, Meghan and Harry were not guests at the wedding of the Beckhams’ son Brooklyn to US heiress Nicola Peltz in April last year.
Nor were either of the Sussexes at one of the biggest celebrity events of the year, last weekend, when Argentina’s Lionel Messi made his debut for David’s Inter Miami football team as Kim Kardashian, tennis legend Serena Williams and a host of other big names partied in the VIP boxes.
Friendship: It comes after it emerged Meghan may have sidelined her friendship with the couple, after a suspicion they may have leaked stories about the Sussexes (Meghan pictured in April last year)
In the Beckhams’ case, there was a suspicion the couple may have leaked stories about the Sussexes, an accusation The Mail on Sunday has been told left David ‘absolutely bloody furious’.
A source close to the Beckhams said: ‘David and Victoria went to Meghan and Harry’s wedding and were very supportive when Meghan arrived in the UK.’
The couples bonded because Izzy May, David Beckham’s communications director, was friends with Markus Anderson, chief membership officer for private social club Soho House, who helped arrange Meghan’s secret dates with Harry.
But the accusations, which The Mail on Sunday has been told came in a tense phone call, fractured the Beckham friendship. The source added: ‘Any making up now is so unlikely.’ Meghan has simply moved on.
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