Netizens take the #Trashtag challenge. This is what it’s all about

The #Trashtag challenge is neither silly nor dangerous but is still gaining momentum among the netizens all over the world. What’s more, the challenge – with thousands of shares and likes on the social media – is being hailed as a ‘worthwhile challenge on the Internet’.

Those clued in on the #trashtag challenge say that the globally trending hashtag has been around since 2015 and was started by outdoor gear company UCO. Indians have been associated with it since the early days. Afroz Shah, a Mumbai-based lawyer, used the hashtag to encourage citizens to participate in the cleaning up the dirty Versova Beach and was bestowed the Champion of the Earth award by the United Nations.

According to reports, in its present avatar, the hashtag became viral on the Internet when Bryon Roman posted the challenge on his Facebook page about a week ago. He shared, “Here is a new #challenge for you bored teens. Take a photo of an area that needs some cleaning or maintenance, then take a photo after you have done something about, and post it. Here are the people doing it #BasuraChallenge #trashtag Challenge, join the cause. #BasuraChallengeAZ .”

The challenge requires participants to clean up a public space and post before and after pictures of it on social media nominating others.

Given that initiatives like the Swachh Bharat Mission have led to public discourse on cleanliness, many Indians have taken to the #trashtag challenge in a big way.

Here are a few samples of what the tweeple have to say about this challenge:

What do you think of this challenge?

First Published:
Mar 14, 2019 19:50 IST

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